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Executive Management

Departments and Executive Staff


General Manager Harlan Kelly Jr. Harlan L. Kelly, Jr. is General Manager of the San Francisco Public Utilities Commission (SFPUC). He previously served as SFPUC’s Assistant General Manager, Infrastructure, and was responsible for implementing over $10 billion in capital programs for water, sewer and power, including the $4.6 billion Water System Improvement Program, the $6.9 billion Sewer System Improvement Program, and the $191 million SFPUC Headquarters and Administration Building at 525 Golden Gate Avenue.

His civil engineering career spanning nearly three decades includes his tenure as the City Engineer of San Francisco. At San Francisco Department of Public Works, he held functional and project management positions, including Acting General Manager, and Deputy Director of Engineering, during which he managed complex capital improvement programs that included the rebuild and seismic retrofit of City Hall, and expansions of convention, hospital, county jail, and public arts facilities. He is a licensed professional engineer, and a graduate of the University of California at Berkeley. He is the recipient of the Municipal Fiscal Advisory Committee’s Public Municipal Excellence Award from the San Francisco Planning and Urban Research Association; the Public Works Leader of the Year Award from the American Public Works Association – Northern California Chapter; the Eminent Engineer Award from the National Engineering Honor Society Tau Beta Pi; and the Heroes and Hearts Award from the San Francisco General Hospital Foundation for exceptional community service. He is a member of the Construction Managers Association of America, the American Society of Civil Engineers, the National Society of Black Engineers, and the American Public Works Association. He is co-founder of the youth internship program Project Pull, which has been in continuous operation since 1995, and he has served on the Board of Directors of the Embarcadero YMCA.


image of Michael Carlin Michael Carlin was appointed as the Deputy General Manager and Chief Operating Officer in 2009. In that role Michael supervises the agency’s efforts in capital planning, emergency response, asset management, and other functions across the three business lines—water, power and wastewater. Prior to this position, Michael served as the Assistant General Manager for Water where he led the effort to diversify the water supply portfolio. He continues in that role leading many of the environmental initiatives including addressing the impact of climate change on the organization.

He joined the SFPUC in 1996 as the Water Resources Planning Manager where he led the effort to develop comprehensive capital plans. That effort led to the establishment and execution of the Water System Improvement Program. Prior to joining the City, Michael worked for more than a decade at the San Francisco Regional Water Board where he was the Planning Chief. Michael is a native San Franciscan and continues to live in the City today.


Emilio CruzEmilio Cruz is the Assistant General Manager, Infrastructure, overseeing all water, power and sewer capital programs and projects, including the Water System Improvement Program, Sewer System Improvement Program, and Hetchy System Improvement Program. He leads the Infrastructure Division, coordinating the work of the following Bureaus: Environmental Management, Construction Management, Engineering Management, Project Management, Project Controls, and Contract Administration. Emilio brings to the SFPUC all the attributes of a dynamic career encompassing twenty-five years serving the City and County of San Francisco, and private and non-profit sectors. He was Program Manager of the Waterfront Capital Improvement Program under the Chief Administrative Officer of San Francisco; Director of Facilities and Operations for the Port of San Francisco; Chief of Staff to the Mayor; General Manager of the Municipal Railway; Vice President of URS Corporation; Director of Economic Development for the City and County of San Francisco; Chief Operating Officer of the Hispanic Scholarship Fund; Vice President and Partner of EPC Consultants; and most recently, Program Manager for the $4.2 billion Transbay Terminal Program. He is a graduate of Stanford University, with a B.S. in Civil Engineering. He has led numerous boards, including the San Francisco Board of Education, and San Francisco Planning and Urban Research (SPUR), for which he served as President and Vice President, respectively.


image of Juliet EllisJuliet Ellis has managed our local, state and federal legislative activities, public and media communications since 2010.

In years of involvement with community outreach, Juliet has managed multi-million dollar projects to benefit under-served communities and businesses throughout the Bay Area. As Executive Director of the Urban Habitat program she successfully transitioned this San Francisco based non-profit organization into a $2 million national leader.

Juliet has been a Commissioner of SFPUC and served on numerous other national, regional and local boards and committees. She’s currently a member of the President’s White House Advisory Council on Faith-based and Neighborhood Partnerships, Environment and Climate Change Taskforce. Juliet received her Masters of Science in Business Administration at San Francisco State University with an emphasis in Environmental and Urban Studies.


image of Barbara Hale Barbara Hale is the Assistant General Manager of the SFPUC's Power Enterprise, San Francisco’s Municipal Power Utility, with an operating budget of $150 million/year and capital budget of about $25 million/year. Ms. Hale oversees all aspects of the sales of 1.6 billion kWh/yr to retail and wholesale customers; needed purchases of energy, transmission and distribution services; development and implementation of energy efficiency and renewable generation projects and programs; and maintenance and operation of City-owned and located streetlights, switch gear and substations. Ms. Hale provides strategic advice on energy policy matters to the SFPUC Commission. She also acts as liaison for the SFPUC with State and Federal agencies responsible for energy policy. Prior to her employment with SFPUC, Ms. Hale worked for the State of California PUC in progressively responsible positions, including Advisor to the President, Administrative Law Judge, and Director of Strategic Planning.

image of Tommy Moala Tommy T. Moala has overseen operations for the City’s combined sewer system since 2007. A former US Naval Propulsion Engineer, Tommy has more than 15 years experience in wastewater in-plant management. He joined the agency as a Stationary Engineer in 1990, moving up steadily the ranks to become Operations Manager, and setting the Enterprise’s standard for zero-violations along the way.

A team recipient of the National Protection Agency O & M award and the National Association of Clean Water Agency award, Tommy received Mayor Gavin Newsom’s Public Managerial Excellence award and our O’Shaughnessy award for organizing the Emergency Response Team dispatched to Hurricane Katrina. He is a member of the Water Environment Federation, the California Water Environment Association, the National Association of Clean Water Agencies and the American Water Works Association. Tommy is also on the board of the Bay Area Clean Water Agency.


image of Steve Ritchie Steven Ritchie is Assistant General Manager of the Water Enterprise, responsible for overseeing water system operations and planning from Hetch Hetchy through the Regional Water System to the City Distribution Division and the management of lands and natural resources.

Steve was the Manager of Planning from 1995 to 1998. Prior to his current assignment, he managed the South Bay Salt Pond Restoration Project, a multi-agency effort to restore 15,100 acres of valuable habitat in South San Francisco Bay, while providing for flood risk management and public access.

Steve has worked at management positions at the San Francisco Bay Regional Water Quality Control Board (1987-1995), the CalFed Bay-Delta Program (1998-2000), and URS consultants (2000-2004). He has a B.S. and M.S. in Civil Engineering from Stanford University.


image of Todd Rydstrom Todd Rydstrom serves as the Assistant General Manager and Chief Financial Officer, where he manages the Business & Financial Services Bureau comprised of 300 staff in Customer Service, Information Technology, Finance, Human Resources, Fleet Management, Assurance & Internal Controls. Prior to joining us in June 2008, Todd served as the Director of Budget, Analysis & Accounting Reconciliation in the Controller’s Office, where he managed the City’s $6B+ Budget, Revenue, Property Tax, Accounting Reconciliation and Office of Economic Analysis functions. In 2006, Todd was awarded the Public Managerial Excellence Award for outstanding public service in San Francisco. Prior to joining the San Francisco Controller’s Office in November 2001, Todd served as the City of Oakland’s Acting Budget Director and Principal Financial Analyst.

Todd has nearly 20 years of experience in investment and government finance. His work experience includes investment operations and business development with The Principal Financial Group, one of the largest Fortune 500 pension fund companies in the US, as well as public sector finance and budgeting with Bay Area governments including the City of Emeryville, the City of Oakland, and the City and County of San Francisco. As part of his professional experience in the insurance and pension industry, Todd lived and worked in Russia and the Czech Republic and provided consulting on investments, pension privatization and employee benefits in Argentina, Mexico, Chile, Spain, India, Indonesia and China.

Todd received his Master’s Degree in Public Policy from the Goldman School of Public Policy at the University of California, Berkeley. While at UC Berkeley, he was awarded the Smolensky Prize for Outstanding Advanced Policy Analysis for his work titled Municipal & Redevelopment Strategic Fiscal Planning, which examined the impact of redevelopment activities on the City of Emeryville’s revenues. He earned his undergraduate degree in Investment Finance from Iowa State University.

Last updated: 5/29/2013 5:16:02 PM